Teledentistry Business Gains 34% Lift in Contact Rate with Branded Calling

Teledentistry businesses connect patients with dentists remotely through video calls, phone calls, and secure messaging, increasing access to care for those in remote areas, with busy schedules, or mobility issues. These businesses offer services like initial consultations, virtual check-ups, and remote monitoring, handling prescriptions and referrals for in-person care. However, missed outbound calls can be a significant revenue drain, affecting care continuity and revenue.

Unanswered Calls Leads to Poor Patient Care

A teledentistry company was struggling with unanswered calls despite calling customers who had requested contact or came through referrals. Patients were ignoring unrecognized numbers, leading to missed confirmations, follow-ups, and recall appointments.

INFORM was a Game-Changer

The company adopted First Orion’s INFORM^® Branded Calling, which allowed the business to display its brand name and call reason clearly on customers’ phones. It experienced an increase in revenue, operational efficiency, and brand trust.

Answer Rates Increased 34%

After implementing INFORM, the teledentistry company has experienced a 34% increase in answer rate and 23% lift in contact rate.

Branded Calling Produces Better Health Outcomes

The healthcare industry faces unique challenges, where missed calls can impact revenue and patient care. According to First Orion's survey, nearly 80% of patients are likely to rate their healthcare provider poorly for unidentified calls. Missed calls can cost dental businesses thousands of dollars, with new patients generating up to $800 in revenue in their first year. By leveraging First Orion's INFORM Branded Calling, this teledentistry business improved call visibility, patient engagement, and revenue growth.