Branded Calling Increased University's Enrollment and Retention

Unanswered Calls Stalled Student Outreach

A higher education institution hit a frustrating wall: despite responding to web form requests via outbound calls, their outreach was failing. They were making thousands of outbound calls, but the majority were ignored, sent to voicemail, or blocked. The university needed a way to ensure that when they called, the students knew it was the specific opportunity they had requested.

INFORM Saved the Day

Using First Orion’s INFORM^® Branded Calling solution, more students answered phone calls about admissions, advising, and enrollment, increasing university enrollment and retention. They experienced increases in calls answered with a duration of a minute or longer, calls ending in a successful resolution, and answer rate without hang ups.

Engagement Rates Increased 25%

By transforming unidentified calls into a trusted, branded experience, this educational institution saw a massive surge in student connectivity across every key metric. The implementation of First Orion’s Branded Calling drove a 16% increase in answer rates and an 18% jump in talk time, ensuring critical conversations actually happened. Most importantly, these deeper connections paid off, resulting in a 25% boost in engagement and a 19% increase in total conversions.