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It’s Time for Companies to Rebuild Trust in Phone Calls

It’s Time for Companies to Rebuild Trust in Phone Calls

Companies know this reality all too well: You place a call to a customer, and you can’t get through. Perhaps you leave a voicemail, hoping the customer calls back, or try calling again hoping for an answer the second (or third) time around. It can be an enormous waste...

Brazilian Cell Phone Users are Plagued by Unwanted Calls

Brazilian Cell Phone Users are Plagued by Unwanted Calls

Unwanted calls are a major nuisance in Brazil, according to a recent survey sponsored by First Orion. Mobile Time, a news site specializing in the coverage of the mobile industry, and Opinion Box recently completed an extensive survey of Brazilian mobile phone users....

Rich Call Data (RCD) – What Is It and Why Is It Important?

Rich Call Data (RCD) – What Is It and Why Is It Important?

Rich Call Data - you may have heard something about it in recent news. In mid-July, First Orion, along with T-Mobile and other industry partners, completed the first-ever mobile proof-of-concept that combines Caller ID and Rich Call Data (RCD) due to the compliance...

Combat the Cookieless Future with Branded Phone Calls

Combat the Cookieless Future with Branded Phone Calls

The cookieless future is just around the corner, and it has marketers moving quickly to identify alternative methods for collecting third-party data. Early indicators show that marketers plan to shift back to the tried-and-true approach for collecting data – the phone...

Don’t Fall for Tax Day Scams

Don’t Fall for Tax Day Scams

Happy Tax Day! Or, if you didn't get the fat refund you were expecting and have to pay this year...our condolences. However your Tax Day is going, it's a great time to refresh yourself on tax scam and how to avoid it. Tax identity theft happens when someone uses your...

The FCC’s Record Fine – Here’s What to Know

The FCC’s Record Fine – Here’s What to Know

Last month, the FCC took a strong stance against robocalls, fining two Texas-based telemarketers $225 million for illegally spoofing automated sales phone calls (better known as robocalls) in 2019.  One Billion Robocalls and the FCC Record Fine So what's the big deal?...