Eliminate Brand Spoofing Risks with Call Authentication

Businesses have enough to worry about without brand spoofing throwing a wrench in their strategy too. Since the inception of VoIP (Voice over Internet Protocol) technology, it has been pretty easy for bad actors to spoof or deliver false caller information to consumers.

This means scammers can impersonate businesses like yours and take advantage of unsuspecting customers. Not only is this terrible for your brand reputation, but it puts consumers at a higher risk of fraud.

Now, we know this blog sounds like a bummer so far, but don’t leave just yet!

With INFORM® you can ensure that only your legitimate calls receive branded text display, boosting your brand reputation and restoring customer trust. Call Authentication offers an optional layer of additional protection for businesses facing spoofing risks.

How Call Authentication through the End-to-end Pre-call flow Works

Call Authentication is an optional enhancement to INFORM Branded Calling and SENTRY, providing additional security against brand spoofing by eliminating nearly 100% of spoofing risks. This advanced security method authenticates calls outside the carrier network to ensure brand integrity.

Check out the diagram below to see how Paired First Orion’s end-to-end call authentication works in the pre-call flow!

1. Before a call is made, call information is securely transmitted from the business’s calling platform to First Orion.
2. First Orion generates a unique key from portions of the call data. The key is given a Time to Live (TTL) value, ensuring security.
3. The business initiates a call.
4. The carrier network of the recipient requests call verification from First Orion, which checks if the call has a matching key.
5. If a match is verified, the call receives the INFORM branded display. Calls without a match will not be branded.

And all of this happens in mere milliseconds, so your calls won’t be delayed!

Advanced Call Authentication in Real Time

The TTL designation ensures that the call is branded only within a specific time frame, providing additional security against spoofing. That means for a scammer to spoof your brand display, they would need multiple variables to line up within a finite time. Good luck breaking through that defense!

What Makes Our Call Authentication Different? 

First Orion’s Call Authentication provides real-time verification without delaying the call flow, ensuring only legitimate calls receive branded display and effectively preventing spoofing. This capability is unmatched in the market. 

Who Can Benefit from Call Authentication?

Call Authentication protects branded displays in high-risk scenarios involving sensitive customer data or frequent outreach. For example, a healthcare organization or financial institution that makes frequent customer care calls may be interested in integrating Call Authentication into their calling platform. And, unlike standard solutions, our advanced verification adds layers of security outside the typical call flow, making it particularly effective in preventing spoofing.

CPaaS providers, UCaaS providers, and contact centers can also benefit from adding INFORM Branded Calling with Call Authentication to their product offerings. This combination offers businesses one of the most secure branded calling experiences, making it a powerful competitive differentiator. 

Industry Leaders in Call Authentication

We lead the industry with advanced Call Authentication, providing unmatched protection through real-time verification. Unlike STIR/SHAKEN-only solutions, our method adds an extra layer of security for robust brand spoofing defense.

As a leader in branded calling, we build all our solutions on top of our industry-leading communication protection. From thorough business vetting to ongoing anomaly detection and mitigation, we protect your calls every step of the way so scammers will never find a weak link. 

Branded Communication with Enhanced Spoof Protection

INFORM Branded Calling offers added benefits, with optional Call Authentication providing enhanced spoof protection. 

First Orion’s Call Authentication surpasses industry standards, offering real-time verification for brand display protection—an ideal solution for enhanced call security without compromising call quality.

If you’re ready to see what INFORM branded calling or SENTRY call blocking with call authentication can do for your business, get started today!