2021 Brand Impact Report

What’s Inside:

First Orion surveyed 5,000 mobile phone subscribers to better understand consumer experiences with incoming, unidentified calls; preferences for how brands communicate with them; and how they perceive companies who use or do not use branded calling.

• Scam and fraudulent calls effect nearly every mobile subscriber
• 85% of people believe that an unknown number makes a business appear illegitimate
• Companies that identify themselves on their clients’ incoming call screens can significantly improve client loyalty